twogo goes @ Lidl Switzerland!
We are very happy that twogo is now also ready for use by all our colleagues at Lidl Switzerland.
Weeks of technical and organizational preparations, graphic design and coordination are finally bearing fruit.
The nationwide rollout reaches not only the head office and two goods distribution centers but also over 160 stores with a total of over 4,500 employees.
With the introduction of our carpooling solution, Lidl Switzerland is not only investing in its employees but is also contributing towards climate protection.
The mobility app makes it possible to
- reduce carbon emissions
- save money by sharing fuel costs
- have great conversations with colleagues on the way to work
- ensure more parking!
For the launch, a comprehensive marketing campaign was put together in three different languages at the Swiss locations.
Using various media such as posters, flyers, info stands, tray rests, lock screens as well as posts in the “We are Lidl” employee app and the intranet, it is virtually impossible for the twogo app to go unnoticed by the staff.
A big thank you here to Julia Baumann, Martin Lehmann, Mihael Kriz, Milena Hermann, Ütopya Kara and also the entire organization team for the great collaboration and strong support for even more sustainable mobility in Switzerland!